Onward

I’ve finally gotten around to reading Onward by Howard Shultz, ceo of Starbucks. I actually preordered the book and it’s been sitting on a shelf for many months. I’m reaching the end of the book and have really enjoyed reading it. He explains step by step how some critical and difficult decisions were made.

One of these included removing, then bringing back breakfast sandwiches from the cafés. The below photo was on display at a Starbucks in Bloomington, IL. We were on our way to St. Louis and seeing this seemed like a little IRL easter egg.

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